7 YouTube Video Marketing Facts

Article by:  John Granskou - SEO Digital Marketing Consultant

Optimizing Your YouTube Channel Page is a very valuable Video Marketing Strategy

YouTube Marketing is huge! One of the best online Video Marketing Tools, and now the second biggest search engine in the world. YouTube Marketing, like many other Internet Marketing strategies, is still evolving and is changing on a daily basis. YouTube was first introduced on Valentines Day Feb 14th 2005, and has been used by many businesses to market their brands.

Here are 7 YouTube Video Marketing Facts you should consider.

  1. Quality:  YouTube Marketing consists of several different components such as video creation, promotion and SEO for your videos. Video creation involves creating high quality videos that are targeted to your targeted audience. YouTube Marketing allows you to optimize your videos and make them more visible to potential customers. YouTube Marketing is also the process of advertising businesses and products on YouTube, either by uploading useful videos on your YouTube account or by using YouTube paid ads.
  2. Content:  The video components of YouTube Marketing include the uploading of videos to your YouTube channel, the promotion of these videos and the SEO of these videos. The content of your YouTube videos are what will attract viewers. For this reason it is important that you make sure that the content of your YouTube videos are relevant to your target market. If your content does not follow an optimal keyword density, then you will not be likely to attract any visitors to your YouTube videos. It is therefore essential that you choose your keywords carefully when optimizing your YouTube videos for your website.
  3. Visibility:  Once you have uploaded the video on your YouTube channel you can then promote your YouTube channel to gain visibility on the internet. The easiest way to get started with YouTube Marketing is to create a page called YouTube Channel. Your YouTube Channel is essentially a static website that is made to showcase your videos and other related content. You should also set up an SEO strategy to drive organic traffic to your YouTube Channel.
  4. Video SEO:  The SEO part of YouTube Marketing consists of two parts. The first of which is the implementation of an effective SEO strategy that revolves around optimizing your individual videos. The second part of your YouTube marketing strategy involves the setting up of links in your YouTube videos. These links are used to direct potential customers to your website. It is important that you carefully select the anchor text you use in your videos in order to achieve the best SEO results.
  5. Optimization:  In order to optimize your YouTube videos for optimal results, it is vital that you optimize each video on the channel for maximum results. The first step to optimizing your YouTube videos is to identify the keywords that are most appropriate to your target audience. You should also identify the key phrases or buzzwords that you want your target audience to use in order to search for information related to your business and your videos. This is because it is through your YouTube videos that your target audience will find you. If you fail to optimize your YouTube videos then you are likely to miss out on the opportunity to gain visibility online.
  6. Keywords:  You should then optimize each of your individual videos according to the criteria you identified. You should make efforts to include key words or phrases in your title, description, tags and images. You can use YouTube marketing strategy tips to optimize your individual videos as well as your channel art. In addition to this, you should ensure that you submit your videos to the most popular search engines. The reason for this is that these platforms are highly frequented by your target audiences.
  7. Channel Page: One more aspect you should pay attention to is your YouTube channel page. If you are running YouTube channels then it would be a good idea for you to optimize your YouTube pages according to the marketing strategy tips provided above.

In conclusion, if you do not have your own YouTube account then it would be wise to start one today. This is because YouTube is one of the most popular social networking sites in the world and you will find that there are many people who are searching for information related to your business on this site. In fact, according to research statistics, YouTube has been used by more than six billion people worldwide to find information about a particular topic or product.

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Article by:  John Granskou - SEO Digital Marketing Consultant

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