How to Create Spin to Win Campaigns in WooCommerce 

 September 22, 2020

By  John Granskou - SEO Digital Marketing Consultant

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Do you need to add spin to win optin to your WordPress website or WooCommerce shop ? A spin to win optin wheel adds gamification to sign up forms.


You can use it to share discounts, special offers, and perks as a reward. This sort of optins are demonstrated to improve engagement and sales.  In this article, we will show you how you can easily add spin to win optin to your WordPress site or WooCommerce shop.

What’s Spin to Win Optin?

Spin to Win optin is a signup form or a discount coupon wheel that adds gamification to your site. Your customers play a game to win reductions, unlock special offers, or access downloads after playing the game.

Case studies have demonstrated that gamified optins get conversion rates as large as 30 percent or more.  The cause of this is quite simple. These gamified optins are interactive, fun, and immediately get users’ attention.

With game rewards and vouchers, you also encourage users to finish the game they started using the reward they’ve earned (i.e making a purchase by means of a discount they won).  That having been said, let us see how it is easy to add spin to win optins in WordPress and WooCommerce.

Install and Activate OptinMonster in WordPress.

With this tutorial, we’ll use OptinMonster that is the best lead generation applications in the marketplace. It helps you grow your email list and convert site visitors into paying clients.

First, you want to go to the OptinMonster site and register for an account.  OptinMonster is a paid service, and you will need their’Development’ plan to get the’Coupon Wheel Campaigns’ feature.

After that, you want to set up and activate the free OptinMonster plugin in your WordPress site. For additional information, see their detailed guide on how to set up a WordPress plugin.

The plugin connects your WordPress site to the OptinMonster program. Upon activation, click on the OptinMonster menu in the admin sidebar to link your accounts.

Making a Spin to Win Wheel Campaign.

After linking WordPress to your OptinMonster accounts, you want to click on the’Create New Campaign’ button to make your first spin to win optin.  This will take you to the OptinMonster site.

First, you will need to select Fullscreen as your effort type.  Next, you will need to pick a campaign template. You will need one of those Wheel templates to make a’spin to win’ campaign.  As soon as you pick a campaign, you will be asked to give a name for your template and pick a website where you are going to run the campaign.

Following that, you will understand the OptinMonster campaign editor.   From here you can change your layout, colours, fonts, etc.. You can just point and click on any item to edit its look.  Go ahead and click on the gamified wheel section to find the choices to change its colours.

Next, you want to click on the ‘Edit Wheel Sections’ button to edit the values of this voucher wheel segments.  This permits you to add coupon codes and special offers to the wheel. You can select whether each choice has a chance of winning. When you turn an option on or off, the win percentages will be automatically recalculated.

Feel free to experiment around with colours, copy, button, and other things. As soon as you’re finished, click the Save button at the top to save your changes.

Pick When to Display The Spin Wheel.

Next, you have to select when you would like your spin to win form to be displayed in your site or online shop .

OptinMonster provides you strong targeting and display options that let you activate the spinner anywhere and anytime on your site.  Just switch to the’Screen Rules’ tab at the OptinMonster dashboard. From here, you can select different screen rulesets for your campaign.

By way of example, you may use exit intent ruleset to start the spinner campaign when an individual is going to leave your site.  You can also combine various rulesets. By way of instance, you can set another rule to start the campaign on particular pages.

After adding screen rules, click on the next step .  Next, you will be asked to pick a view. You want to decide on the Optin view and click on the’Next step’ button.  As soon as you’re done, you will see a summary of your screen rules. Now you can click on the Save button at the top to store your changes.

Adding the Spin Wheel to Your Site.

Now your spin wheel campaign is nearly ready, let us add it to your site. First, you will need to publish your form. In the OptinMonster dash, switch to the’Publish’ tab and check the toggle next to the’Status’ option.   Do not forget to click the Save button to store your changes.

Now you can come to your WordPress site and click on the OptinMonster menu item. You should now see a list of campaigns you’ve created with OptinMonster.

You’ll see your newly created spin to acquire wheel campaign with the Live status. If you do not, then click the Refresh Campaigns button to fetch information from OptinMonster site.

To view a live preview of your campaign, you may see your site at a new incognito browser window. Based on your screen rules, you will see the spin to win wheel popup on the screen.


Article by:  John Granskou - SEO Digital Marketing Consultant

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