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Does Email Marketing Really Work? 

 April 25, 2021

By  John Granskou - SEO Digital Marketing Consultant

Email Marketing TipsHow Well Does Email Marketing Work? 

“Does Email Marketing work?” This is one question you will frequently be asked by your friends, family and co-workers. The answer isn’t always as clear as you’d like for it to be. Email Marketing has been around since the early days of the Internet but it’s really just becoming very popular in recent times. The main reason for this is because people like to receive their communications in as little time as possible.

Email Marketing works when it’s used properly but it doesn’t do much good if no one reads it at all. So how does email marketing work? Email Marketing consists of using email to communicate with your audience on a one-to-one basis. The message you send out to your audience may be one that you have written yourself or you may have included some content from another source.

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The most important part of email marketing is to have high quality content in your emails. If your content is of low quality, the reader won’t take the time to read it. They will simply delete it and click away from your webpage. 

The next 5 best email marketing tips provide you with a way to make sure your content is of high quality. You can also expect that your readers will give you a nice review if they find your content to be of a high standard.

In order for your email marketing campaign to work you must get lots of subscribers. The easiest way to do this is to sign up for an autoresponder service. These services will automatically deliver new messages to your subscribers each time they opt in to receive these messages. An autoresponder is essential if you want to create and maintain a big list of subscribers interested in your online business.

How do you choose which particular messages to send to your subscribers? You must first decide what your marketing objectives are and how you intend to use your marketing emails. If you intend to market a product you may wish to use email marketing to sell it. However, if your aim is to sell someone else’s product, then you must develop your own buyer journey. Otherwise the person who receives your marketing emails won’t know what the purpose of your emails are.

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If you want to see how email marketing works, you must be prepared to set aside a period of time every day to manage your list. It is necessary to allocate at least 30 minutes every single day for the task. Even though that may seem like a lot of time there is really not that much time that you will waste. Most of us have busy lives with work and family, so it is difficult to fit in a full hour into our day. You will be amazed at how quickly your email list grows simply by managing the messages that you send out.

The main benefit of using email marketing over traditional methods of advertising is that you can identify with your audience. With a radio advertisement or a newspaper advertisement you cannot be sure that the one receiving the advert is the same one that you are looking at on your screen. However, with your email you can be sure that everyone who receives email messages is one-to-one with you. This one-to-one contact is vital when you want to ensure that your audience is receptive and responsive to your offers.

If you use an email marketing platform to help you advertise your products, you will never again have to wonder “does email marketing work?” Once you have signed up as a member you will be given access to a fully automated system. This system can be used to send out email newsletters, place order take quotes from customers, and many other tasks. A fully automated system means that you do not have to be concerned about the actual work – it is all done for you.

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John Granskou - SEO Digital Marketing Consultant

About the author

My name is John Granskou. It's my true passion to assist entrepreneurs in reaching their New Sales Goals. My Blog is on SEO Tools and Digital Marketing Tips that can Boost Your Conversions Rates and Grow Your Business Quickly. If you are interested in SEO Digital Marketing Agency Services please visit IQWarerloo at https://iqwaterloo.com

My name is John Granskou. It's my true passion to assist entrepreneurs in reaching their New Sales Goals. My Blog is on SEO Tools and Digital Marketing Tips that can Boost Your Conversions Rates and Grow Your Business Quickly. If you are interested in SEO Digital Marketing Agency Services please visit IQWarerloo at https://iqwaterloo.com


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