• Home
  • /
  • Keyword Research for PPC

Keyword Research for PPC

Article by:  John Granskou - SEO Digital Marketing Consultant

PPC Keyword Research – Essential Tools For Creating an Effective Pay Per Click Campaign

One of the most important things you can do with your PPC advertising is to perform keyword research for PPC campaigns. Keyword research for PPC campaigns is the most critical step and the most overlooked when it comes to effective PPC advertising. One strategy to plan your entire wedding cake is to target as many of the keywords as you can in a single guide type tool. In this article I present to you 4 steps to perform keyword research for PPC campaigns with the use of the Google Keyword Tool.

The first step to plan your PPC keyword research with the Google Keyword Tool is to set up your account with the Google Keyword Tool. Once you have signed up with the Google Keyword Tool, you are ready to begin the process of selecting relevant and competitive keywords to use in your digital marketing PPC campaign. To help you with your search for the right keywords, there are a number of tools on the Google Keyword Tool which allow you to specify such parameters as search volume, competition level, and other useful parameters to help you decide on the right keywords to bid on.

The second step you need to take when you plan your keyword research for PPC campaigns is to start collecting the data that you will need to perform your analytics for the campaign. If you are not an experienced digital marketing PPC campaigns owner, you will want to start with the free tool called Google Analytics. This tool allows you to analyze the performance of your PPC ads, and to obtain insightful PPC campaign statistics. If you sign up with a service like Google AdWords then you will also be able to get access to a free Google Analytics account.

When analyzing your PPC ads you should pay close attention to the traffic sources that are pulling the most amount of traffic. You should try to find keywords which are being searched the most. However, this does not mean that you should limit your search terms only to these specific keywords. Instead, you should analyze your competition’s keywords and try to come up with unique and competitive keywords that have not been used by your competitors. In essence, you are trying to come up with words or phrases which would not have been found by your competitors, but would still seem to be very relevant to your potential customers.

Another important step when doing your keyword analysis for PPC campaigns is to gather some useful meta-tags and meta-data on each of the individual ad groups that you have in your campaign. This will help you understand what keywords or phrases are performing well and which ones are not. It will also help you determine how well your competitors are doing with their campaigns, and will allow you to make adjustments to yours which may be helping your bottom line. One way to do this is to conduct a search in your favorite search engine for each of your competitor’s top 10 keywords. Use the keywords you find in your own campaigns in these top searches to help you tweak your own ad groups for even greater success.

The last and most essential tool for keyword research is the actual study of ad word availability. A keyword research tool should allow you to easily determine the actual search volume of each of your competitor’s keyword phrases. This data is incredibly important to understand how much traffic you are actually getting. It will allow you to determine how much time and money it will take for you to get the search volume you need in order to perform at a high level.

The best of all these tools is known as Buzzsumo. Buzzsumo is an invaluable tool for finding the most search volume, as well as the most targeted search volume for your keywords. The way that this tool works is that you enter a search phrase in Buzzsumo and it will then show you ads that are specifically matching that phrase. It will then break that phrase down further by country, city, and other specifics.

This allows you to see not only the search volume your competitors are getting, but also how you are doing compared to them. This is crucial to any competitive analysis. If you don’t compare your current keywords to those of your competition, you will never be able to tell if you are losing out to them, and if you’re not making enough money by targeting the wrong keywords. A good keyword research tool will allow you to make smarter choices so that you can achieve the success you want from your PPC campaigns.

Article by:  John Granskou - SEO Digital Marketing Consultant


Reach out to us with questions about your Digital Marketing Efforts: 

IQWaterloo: Your Full Service Digital Marketing, Social Media, Web Design, Reputation Management, PPC & SEO Company

Learn How Your Website, Social Media, SEO, PPC, and Reviews are Performing Online
Get Yours Today By Selecting Your Country  Canada - United States

>