Milk and Butter Social can help your company leverage influencer marketing for brand expansion and revenue enhancement. It is crucial to choose a marketing company that knows how to properly plan, implement, and manage your influencer marketing in Atlanta, as influencer marketing is a specialized field of marketing and requires special knowledge, skills, training, and experience — for example, knowing which social media platforms to use.
There are three social media platforms that we use for influencer marketing as follows:
Moreover, Snapchat isn’t doing as well as it once was, so in many cases, we will focus on Facebook and Instagram.
How Not to Leverage Influence Marketing in Atlanta
When it comes to influencer marketing, you will need to find out if your fans are relevant or not before going after them. If not, then your efforts won’t succeed anyway! Many people make the same mistake of going after influencers who have lots of followers, trying to get them to promote whatever it is they are trying to promote. And while a large following and notoriety are essential for successful influencer marketing, it isn’t the only thing that matters!
Let’s say you own a digital marketing company, sort of like Milk and Butter Social. You come across a major athlete who tells you to donate $10,000 to his or her charity, and they will help you to promote your stuff. You might be excited at first because this well-known athlete has a huge following of millions of loyal fans. However, this athlete is an athlete, and your business is a marketing agency. What do the two have in common? Actually, the athlete, despite his or her large following, can’t help your business because the two are not related. You have to leverage influencers the right way!
How Long Does it Take to Make Money With Influencer Marketing?
A lot of our clients mistakenly assume that influencer marketing will be an instant success, but this simply isn’t true! The fact is; you will need to post continually for at least six months to be successful. It’s not going to matter if even the most famous person talks about you once — they have to talk about you over and over for a period of time — usually six months or so. Sure, you can begin to see increased sales and brand awareness within as short a period as a few months, but six months is usually the full cycle for influencer marketing where you will begin to see your sales take off.
Let Us Take Care of it for You
Milk and Butter Social can help you immensely in your influencer marketing in Atlanta, especially by creating the quality of content you need for influencer marketing. Sometimes, we can even negotiate with the influencers to let our clients exchange products or services in exchange for marketing. This isn’t always the case, but still, we can negotiate the best price for you. Contact Milk and Butter Social to get started.