New Google Algorithm Updates

Article by:  John Granskou - SEO Digital Marketing Consultant

What are some of the New Google Algorithm Updates?

It seems as though Google always has something up its sleeve, no matter what it is. The company’s updated search algorithm is one of those things that no one can seem to figure out. Just when you think the algorithm is completely figured out, Google throws another update in the bag. So, how do you know if the updates being pushed by Google updates at all?

Google is a strange creature. The search giant is not only essential to your website’s success, but nobody really understands how the Google formula works (apart from the mysterious Google search-quality crew, of course). Google is constantly changing its search algorithm. You would think that they would be more transparent, but Google tends to hide its updates like a rogue internet marketer.

Google seems to have a lot of internal conflicts and Google employee turf wars, so it is no surprise that Google does not give out much information about their latest algorithm updates. That leaves the rest of the web industry wondering exactly what Google Algorithm Changes are coming next.

In the recent past, the internet marketing world has been bombarded with negative SEO (search engine optimization) news. Many websites have lost their rankings because they have not updated their Google page ranking algorithms. Others have lost their rankings because of updates to their Google My Business & Local listings.

Google has recently made a few small changes to their algorithms, which could potentially alter the game for the webmaster. Hopefully Google will give out some information about their latest updates soon.

We all know that Google is the most popular search engine on the internet, but does that mean it’s the best? The truth is that Google still uses a proprietary ranking system. Their latest update dropped their personal touch and made the ranking of websites more personalized. Google Algorithm Updates may just be the beginning of webmasters realizing the importance of having personalized rankings. If Google can do it, then so can you!

The biggest question that many people are asking is whether or not the latest Google algorithm updates are enough to make a huge difference in search rankings. The answer is definitely yes, but only if you understand how Google works. There is no single source that Google uses to determine your ranking. Everything is broken down into the core updates from Google.

There are three major updates that we can expect to see in the future. The first one is the Panda update, which banned the “duplicate content” penalty from Google. This was the major driving force behind Google’s new updates, as it was meant to prevent search results from being biased due to similar websites.

Another important update to the algorithm will be the Penguin update, which makes every website worth ranking for in a specific niche even though it doesn’t contain that keyword.

The third major update from Google and possibly the most exciting, is the Google 2021 Social Media Update. This is a brand new feature that will allow you to integrate the latest social sharing features with your SEO strategy and potentially make social media one of the biggest drivers of organic traffic to your site. It will be interesting to see how this feature affects rankings, and what changes Google makes in the future.

Google has always been the search giant that rule the industry, and they continue to do so. They continue to make changes to their algorithms, and they change them frequently. No one knows exactly what Google will do next, but with all of the changes coming in September it’s likely that we’ll see many more changes before the end of the year.

To keep your SEO strategies up to date, check out our website for up to date information about Google Algorithm Updates. You’ll find lots of valuable resources, including the newest Google Algorithm Update, and plenty of free resources to help you understand the latest Google changes.

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    Article by:  John Granskou - SEO Digital Marketing Consultant

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